The future for professional exhibitions in Greece

At a time when the economic environment is constantly changing and the challenges for business are changing frequently, the importance of the role of new business activities that will meet the needs of the market is highlighted. Let's see what tomorrow has in store for us at the professional exhibitions in Greece

The formulation of business strategies is essential for achieving a competitive advantage. The Greek economic arena in the exhibitions is a catalyst for the promotion of existing companies but even more so for companies that have not "exposed" themselves again in a similar trade show.

A new solution that arose due to the covid-19 epidemic was the live broadcasts of the exhibition or event, without the presence of visitors… but nothing will ever be able to replace 100% the live presence and interaction with the visitors of each exhibition. However, it would be economically & socially unprofitable to stop all events in our country. The blow if there are no professional exhibitions in Greece would be huge for the whole chain, if one considers that the trade fairs support sectors such as transport, catering, hotel and many other sectors - countless in the market. The losses so far at European level in the trade fairs and conferences sector are catastrophic… one must not continue and allow this descent. We should all try to get out of this at the lowest possible cost.

It will therefore be a very dynamic start for the good of all industries and it should not be absent from anyone interested in promoting their company, product or communicating with potential customers. Greece is a very small country but very important in Europe, we keep at very high levels of tourism and through it we constantly bring new visitors to our country, so we have the opportunity to promote many new products or services. It is very interesting that this invisible side of us is not necessarily dark, but on the contrary it is an area of ​​authentic freedom and carefreeness that is hidden in the individual and collective responsibility of all Greeks. So nothing will change, on the contrary everything will become stronger and with better foundations in the field of trade fairs. Because Greece is a small country but a very important country for all of Europe.